A Proven Model. A Growing Market. A State Built for Sports.
If you’ve been searching for a sports medicine franchise opportunity in Texas, the timing has never been better — and neither has the brand. Alpha Sports Performance Medicine, headquartered in College Station, TX, is actively expanding its franchise network across the Lone Star State, targeting the high-growth metros that surround its established flagship location.
Texas is one of the most sports-obsessed states in the nation. From Friday night football in small towns to elite collegiate athletics at schools like Texas A&M, UT, and Baylor — not to mention the explosion of recreational leagues, CrossFit communities, and endurance sport events across every major city — demand for integrated, high-performance sports medicine is at an all-time high.
Alpha Sports was built specifically for this moment.
What Is Alpha Sports Performance Medicine?
Founded by Dr. Ben Bumguardner and his spouse, Suzete Bumguardner— he is a clinician who experienced firsthand the fragmented, disconnected nature of traditional athlete care — Alpha Sports Performance Medicine is a multidisciplinary sports medicine clinic model that brings together licensed providers under one roof to deliver unified, results-driven care.
At its core, Alpha Sports operates on what it calls the Resiliency Training Model: a team-first, outcome-focused approach that integrates:
- Sports Chiropractic
- Physical Rehabilitation
- Dry Needling
- Shockwave Therapy
- Sports Massage Therapy
- Soft Tissue Therapy
- Recovery Pump / NormaTec Compression Therapy
- Concussion Screening
Rather than treating symptoms in isolation, Alpha Sports providers collaborate in real time — offering each athlete a comprehensive support team rather than a single-discipline appointment. The result? Faster recovery, better outcomes, and patients who stay loyal to the brand.
Why Texas? Why Now?
The global sports medicine market is valued at more than $5.46 billion, with North America representing a $3.7 billion annual market — and the North American segment is projected to grow at a compound annual growth rate of 6.6% through 2034. Texas is a central driver of that growth.
Alpha Sports’ flagship location in College Station, TX — home to Texas A&M University and a fiercely athletic community — has served as the proving ground for the franchise model. Now, the brand is ready to replicate that success across the major Texas metros that surround it:
- Houston (approx. 90 miles southeast) — the largest city in Texas and 4th in the nation, with a massive sports culture and significant underserved demand for integrated sports medicine
- Austin (approx. 100 miles west) — one of the fastest-growing cities in the U.S., with a booming wellness economy and strong recreational sports community
- San Antonio (approx. 175 miles southwest) — military-heavy, youth sports-dense, and growing rapidly with limited sports medicine competition
- Dallas-Fort Worth (approx. 165 miles north) — the largest metroplex in Texas with a deep sports infrastructure and high-income consumer base
- Waco (approx. 85 miles north) — a rapidly growing mid-market city anchored by Baylor University and underserved in the sports medicine space
For franchisees, these territories represent exclusive protected markets with strong demographic alignment: young, active, sports-minded populations that are willing to invest in their health and performance.
Who Is the Ideal Alpha Sports Franchise Owner?
Alpha Sports is built for professionals who are ready to leverage their clinical expertise or entrepreneurial drive to build something of their own — backed by a brand that already has the systems, training, and support in place.
Chiropractors Ready to Build Their Own Practice
If you’re a licensed chiropractor who has spent years building someone else’s patient base, this is your path to ownership. Alpha Sports provides the business framework, operational systems, and marketing infrastructure so you can focus on doing what you do best: delivering exceptional care. You’ll walk into a proven model rather than building from scratch, with a brand that attracts athletes who are already looking for exactly what you offer.
Physical Therapists and Multidisciplinary Clinicians
Alpha Sports is uniquely positioned for PTs who want to work within a team-based model that reflects the integrated care environment they’ve always envisioned — but now as the owner. The franchise’s multidisciplinary structure means you’re not a solo provider grinding through patients. You’re leading a clinical team delivering comprehensive athlete care.
Private Investors and Health-Sector Entrepreneurs
You don’t need a clinical background to own an Alpha Sports franchise. If you have experience in business operations, management, or have been exploring recession-resistant health and wellness franchise opportunities, Alpha Sports offers a scalable model in a growing industry. With a manager-operator structure available, investor-owners can build an enterprise that runs with qualified clinical staff while they oversee growth and operations.
What Does It Cost to Open an Alpha Sports Franchise in Texas?
Alpha Sports Performance Medicine offers a transparent investment structure with full disclosure through its Franchise Disclosure Document (FDD). Here’s what prospective franchisees should know going in:
| Investment Category | Amount |
| Estimated Initial Investment | $405,950 – $605,320* |
| Minimum Liquid Capital | $50,000 |
*See the Franchise Disclosure Document (FDD) for complete details.
What you receive for that investment is not just a license to use the brand name — it’s a fully supported launch into a proven operating system. Alpha Sports provides grand opening support, an in-person initial training program for you and your key staff, a comprehensive operations manual, dedicated regional operator support, and ongoing marketing and brand campaigns.
What Kind of Support Does Alpha Sports Provide Franchisees?
One of the most common reasons new franchise owners fail is lack of real support after the ink dries. Alpha Sports was designed from the ground up with franchisee success in mind. Here’s what’s included from day one:
- Onboarding support from industry professionals as you establish your clinic
- In-person initial training for you and key staff members on operations, business structure, clinical protocols, and the Resiliency Training Model
- A detailed operations manual covering proprietary processes, service delivery, and administrative best practices
- Regularly scheduled check-in calls and performance reviews to keep you on track
- A dedicated Regional Operator assigned to your location for personalized coaching and team development
- Ongoing national marketing campaigns and social media support to drive visibility
- Onsite grand opening support from the Alpha Sports franchise team
For chiropractors and clinicians stepping into business ownership for the first time, this infrastructure is invaluable. You won’t be figuring out lease negotiations, patient management systems, or local advertising strategy on your own — you’ll have an experienced team behind you at every step.
How to Get Started: Your Roadmap to Ownership
Alpha Sports has developed a clear, transparent eight-step process for prospective franchisees:
- Make an Initial Inquiry — Complete the inquiry form at alphasportsfranchise.com
- Introduction Call — A brief 5–10 minute call to answer initial questions and establish qualifications
- Exploratory Call — An in-depth hour-long call to share details and learn more about each other
- Candidate Profile — A quick 10-minute profile that kicks off your application
- FDD Review — A detailed review of territories, financials, and franchise structure with leadership
- Draft Day — Visit the corporate location and meet the Alpha Sports brand leadership team
- Signing Day — Upon mutual agreement, execute your Franchise Agreement
- Launch — Begin training and prepare to open your Alpha Sports clinic
Ready to explore your options? Contact Alpha Sports Performance Medicine Franchising at franchise@ASPMFranchise.com or call (402) 852-5742 to get started today. You can also visit alphasportsfranchise.com to submit an inquiry online.
Frequently Asked Questions: Alpha Sports Franchise Opportunities in Texas
The following FAQ section is designed to address the questions most commonly asked by prospective franchisees, chiropractors, and investors exploring Alpha Sports Performance Medicine franchise opportunities in Texas.
Q: Where is Alpha Sports Performance Medicine currently located in Texas?
A: Alpha Sports Performance Medicine’s flagship location — and corporate headquarters — is at 4438 Hwy 6 #104, College Station, TX 77845. This is the operational proof-of-concept for the franchise model and the location where new franchisees train during their onboarding process.
Q: What Texas markets are currently available for Alpha Sports franchise ownership?
A: Alpha Sports is actively seeking franchisees in the major Texas metros surrounding College Station, including Houston, Austin, San Antonio, Dallas-Fort Worth, and Waco. These territories are offered as exclusive protected markets, meaning franchisees operate without competition from another Alpha Sports unit within their defined geographic area. Contact the franchise team for current territory availability.
Q: Do I need a chiropractic license or clinical background to own an Alpha Sports franchise in Texas?
A: No. While Alpha Sports is an ideal franchise for licensed chiropractors, physical therapists, and other health professionals looking to build their own practice, a clinical degree is not required for ownership. Business-minded investors with the financial qualifications and a commitment to the brand’s mission are also welcome to apply. In cases where the franchisee is not a licensed practitioner, licensed clinical staff are hired to operate the clinical services.
Q: How much does it cost to open an Alpha Sports franchise?
A: The estimated initial investment to open an Alpha Sports Performance Medicine franchise ranges from $405,950 to $605,320, with a minimum liquid capital requirement of $50,000. The full breakdown of startup costs, fees, and financial projections is detailed in the Franchise Disclosure Document (FDD), which is provided to qualified candidates during the formal application process.
Q: What makes Alpha Sports different from other sports medicine or chiropractic franchise opportunities?
A: Alpha Sports’ key differentiator is its Resiliency Training Model — a multidisciplinary, team-based approach that integrates chiropractic, physical rehab, dry needling, shockwave therapy, massage, and recovery services under one roof. Rather than operating as a single-discipline clinic, Alpha Sports clinics function as comprehensive athlete care hubs. This model drives better patient outcomes, stronger retention, and a broader revenue base than traditional single-service chiropractic or PT practices.
Q: What ongoing support does Alpha Sports provide after a franchise opens?
A: Alpha Sports provides a robust support infrastructure that includes a dedicated Regional Operator, regularly scheduled performance review calls, access to national and regional marketing campaigns, brand-wide social media support, and an operations manual covering all clinical and business processes. Franchisees are never left to navigate challenges alone — the corporate team is consistently accessible for guidance.
Q: Is Alpha Sports a good franchise opportunity for a chiropractor who wants to start their own practice in Texas?
A: Absolutely. For chiropractors who are ready to transition from employment to ownership, Alpha Sports provides an ideal launchpad. Rather than building a practice brand from zero, franchisee chiropractors step into an established brand identity, proven clinical protocols, business training, and a marketing system designed to attract athletes and active individuals. It’s a faster, lower-risk path to practice ownership than an independent startup.
Q: How long does the process take from inquiry to opening an Alpha Sports franchise?
A: The timeline varies by candidate and territory, but the process is designed to be thorough without being unnecessarily drawn out. The eight-step path from initial inquiry to signing day is structured to ensure both the franchisee and the Alpha Sports team are confident in the partnership before any commitments are made. Once the franchise agreement is signed, training and launch preparation begin immediately.
Q: What services will an Alpha Sports franchise in Texas offer?
A: An Alpha Sports clinic offers a comprehensive suite of athlete-focused services including Sports Chiropractic, Physical Rehabilitation, Dry Needling, Shockwave Therapy, Sports Massage Therapy, Soft Tissue Therapy, Recovery Pump / NormaTec Compression Therapy, and Concussion Screening. The franchise model also allows for the addition of services over time, giving owners flexibility to expand their offering as their clinic and community grow.
Q: How do I request more information about Alpha Sports franchise opportunities in Texas?
A: You can submit an inquiry directly at alphasportsfranchise.com, email the franchise development team at franchise@ASPMFranchise.com, or call (402) 852-5742. A member of the Alpha Sports franchising leadership team will follow up to schedule your introductory call and walk you through next steps.
The Opportunity Is Here. The Territory Won’t Wait.
Sports medicine is one of the most recession-resistant, purpose-driven industries you can enter. And Alpha Sports Performance Medicine has built the model, the brand, and the support system to help the right franchisee succeed in it.
If you’re a chiropractor ready to stop building someone else’s practice — or an investor looking for a profitable franchise opportunity in one of the fastest-growing states in America — Alpha Sports is ready to talk.
| Visit alphasportsfranchise.com to request your free industry outlook and explore available Texas territories today. Or call (402) 852-5742 to speak directly with the Alpha Sports franchise development team. |
About Alpha Sports Performance Medicine
Alpha Sports Performance Medicine was founded by Dr. Ben Bumguardner in College Station, TX, with a mission to deliver integrated, team-based athlete care that produces real results. The Alpha Sports franchise model brings the brand’s proven Resiliency Training Model to independent owners across the country, with Texas expansion currently underway. For more information, visit alphasports.org or alphasportsfranchise.com.
—
Disclaimer: Investment figures referenced in this article are sourced from publicly available Alpha Sports Performance Medicine franchise materials and are subject to change. Prospective franchisees should review the Franchise Disclosure Document (FDD) for complete and current financial information.